Zipcar offers a sophisticated form of car sharing (www.zipcar.com). The


 

Zipcar offers a sophisticated form of car sharing (www.zipcar.com). The firm opened for business in Boston in late 2000. Describe the strategy of Zipcar using the six questions of Figure 4.2. Is the Zipcar strategy sustainable, and will it lead to profitability?

Your response should be at least 300 words, single-spaced, not including references. Use APA formatting for in-text citations and references. Submission does NOT need a title page or a table of contents.

Looking for a Similar Assignment? Our Writers can help. Use the coupon code SAVE15 to get your first order at 15% off!