The NFL’s Digital media strategy

1 How would you describe the type of loyalty of the league’s fan base are we talking about behavioral loyalty or attitudinal loyalty? 2 If you were Rolapp which of the three strategic approaches discribed in the case would you pursue? And how would you sell your decision on the NFL team owners? 3 We now are almost ten years after the case book place. Conduct some online research (e.g Google) to asses the strategic decision taken by the NFL since then. What are your thought and opinions about it?

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