First Exercise – Chapter 14 – List the five parameters


First Exercise – Chapter 14 – List the five parameters msnbc.com used to measure the ROI of the launch campaign. Discuss the “new” metrics that some companies apply to advertising today. (5 Points)

Second Exercise – Chapter 14 – Identify the basic principles that increase a print ad’s likely impact on the reader. 

Third Exercise –  In this Discussion Forum describe what has been the most significant, and maybe the most eye-opening advertising concepts you learned this semester. 

Looking for a Similar Assignment? Our Writers can help. Use the coupon code SAVE15 to get your first order at 15% off!