According to Bryson and Alston, a mission of success should


According to Bryson and Alston, a mission of success should include the following information about the organization:

* Mission and the public value it creates    * Basic philosophy and core values   * Basic strategies   *Performance criteria    * Major decision rules  and * Ethical standards applied to all employees

Discuss which of the five topics mentioned is the most important and why? You may choose to discuss more than one, if necessary.

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